Gold Simulations
Principles Managerial
Beat The Market An Interactive Microeconomics Game   AUTHOR
Beat The Market Online A Microeconomics Simulation
Dr. Steven Gold
Saunders College of Business
Rochester Institute of Technology


Dr. Steven Gold Ph.D. Steven Gold is a professor of economics in the Saunders College of Business at the Rochester Institute of Technology, and a former Chair of Finance, Accounting & MIS. He has been active in the development of economic and business simulations for most of his career. He is the author of 4 computerized simulation games and has published over 30 referred journal articles and proceedings in the field of simulation and gaming.

He is professionally active in the field of simulation and gaming and is a Fellow, and past president of the National Association of Business Simulations and Experiential Learning (ABSEL). In 1994, a bibliometric co-citation study cited Steven Gold as one of the most "influential" authors in simulation research with ABSEL. He is an associate editor of Simulation & Gaming: An International Journal of Theory, Design, and Research. His primary consulting work has been in the application of computerized simulations and management development. He received his B.A. in economics and B.S. in industrial engineering at Rutgers University in New Brunswick; and his Masters and Ph.D. degrees in economics from the State University of New York in Binghamton.


• MICROSIM: The first commercially available microeconomic simulation in the nation. Designed for mainframe computers, it was published with MacMillan Publishing Company in 1984.

• Decide-POM: Decisions Exercises in Production and Operations Management. Published with McGraw-Hill.

• Astute Business Policy. Published with SHR Associates.

• Beat The Market: An Interactive Microeconomics Game. Published with Gold Simulations.